Product · programme · evidence · ecosystem
One climate-action journey, four distinct roles
This health-value work sits between a live behavior-change product, the nonprofit programme behind it, a technical implementation, and a proposed partner ecosystem. Keeping those roles clear is essential for credible health-sector conversations.
01
The relationship
From everyday action to partner-grade evidence
The layers reinforce each other, but they are not interchangeable. Product activity is not yet proof of health impact; modeled impact is not verified clinical outcome; and an ecosystem proposition is not the same as the nonprofit programme operating the beta.
ClimateActions beta
People discover challenges, complete climate-friendly actions, join teams, collect rewards and engage with local value partners.
beta.climateactions.ch ↗ClimateActions × Health
This site maps actions to plausible health pathways, tests uptake scenarios, separates economic ledgers and defines what a partner pilot must measure.
Open the scenario lab →Climate Action Institute
A proposed nonprofit impact-loyalty ecosystem connecting members, value partners, funders, municipalities and verified impact.
Explore the institute ↗Interpretation boundary: “Proposed” describes the positioning published on the Climate Action Institute website. This page does not imply that the Institute has already clinically validated the beta or that all described funding flows are live.
02
Identity and accountability
Who does what?
Clear ownership protects partner trust, research integrity and public communication.
Public-facing product
ClimateActions
The beta presents itself as “ClimateActions by MYBLUEPLANET.” Its public metadata describes challenges, ClimateTokens and local partner redemptions. The product supports individual and team participation rather than a disease-specific care pathway.
Visit the beta ↗Programme owner and delivery context
MYBLUEPLANET
MYBLUEPLANET describes ClimateActions as a practical climate-engagement programme for individuals, companies, clubs, hotels and cities. Its annual reporting links the app to challenges in nutrition, consumption, mobility and housing and to community activation across Switzerland.
MYBLUEPLANET ↗Technical implementation
BigBluePlanet codebase
“BigBluePlanet” is the working repository and implementation context audited for this report. It contains the web app, action catalogue, surveys, teams, challenge templates, multi-tenant partner functions, ClimateToken mechanics and impact calculations. It should not be presented as a separate health institution or as a clinical evidence source.
Read the product audit →Partner and funding proposition
Climate Action Institute
The Institute proposition expands the logic into a multi-stakeholder flywheel: verified actions can create member rewards, partner demand, funder transparency and municipal programmes. Health partners could add prevention expertise, outcomes governance and co-financing—but should not receive individual health data without a separate lawful consent and governance model.
Climate Action Institute ↗03
What exists today
The beta is a substantial engagement foundation—not yet a health intervention
The distinction is a strength when stated plainly. Partners can see what can be used immediately and what a rigorous pilot needs to add.
Available foundation
- 187 live actions across four everyday behavior domains
- Teams, challenges, points, streaks and incentive mechanics
- Multi-tenant organizations and partner-facing functionality
- Surveys and product-event data suitable for an evaluation layer
- Local value-partner redemption and ClimateToken concepts
- A platform suited to municipalities, employers and community campaigns
Still needed for health claims
- A health-safe action portfolio with contraindications and alternatives
- Baseline and follow-up measurement of actual exposure
- A comparison design for programme additionality
- Clinical/content governance and adverse-event handling
- Versioned Swiss carbon and health coefficients
- Privacy-preserving partner evaluation and independent analysis
04
Health-sector role
Where a value partner can make the ecosystem materially stronger
The ideal partner does more than sponsor rewards. It helps transform engagement into safe, measurable and equitable prevention.
Co-design the evaluation
Pre-register activity or active-travel outcomes, define a comparator, fund 90-day and 12-month follow-up, and publish negative as well as positive results.
Reach beyond disease programmes
Use climate, community and rewards as an additional engagement route while keeping medical care, risk stratification and claims decisions separate.
Govern content and equity
Review nutrition, heat, cold and mobility actions; provide accessible equivalents; and ensure incentives do not penalize disability, income or unsafe infrastructure.
Fund verified value
Link future payments to measured reach, sustained exposure and independently reviewed outcomes—not to clicks or self-reported completions alone.
Recommended next move
A 12-month co-benefit evidence partnership
Select 20–30 high-potential actions, recruit a defined population, measure baseline, 90-day and 12-month outcomes, use a randomized encouragement or phased rollout where feasible, and pre-agree the evidence threshold for scale. The scenario lab can frame the business case; observed pilot data must replace its assumptions before any external ROI claim.
05
Context sources
Primary product and programme references
Health evidence is catalogued separately in the main report.
- ClimateActions beta.Current public product, branding and participation proposition.
- MYBLUEPLANET.Programme owner, organizational context and public description of the ClimateActions app.
- MYBLUEPLANET Annual Report 2023.Reported users, completed challenges, partnerships and programme intent.
- MYBLUEPLANET Annual Report 2024.Action domains, 150+ challenges and planned programme expansion.
- Climate Action Institute.Current partner, funder and impact-loyalty ecosystem proposition.
- ClimateActions × Health source audit.Technical findings from the adjacent BigBluePlanet implementation reviewed on 28 July 2026.